Compare two endorsement offers

What you need: Both offer sheets in front of you (or your notes on each call). For EACH offer: the brand + product, total cash and any product / in-kind, any performance bonus and its cap, the term length, the exclusivity clause language verbatim (this matters — "Beverage" vs "Energy drink" is a $40K decision), the deliverables list (posts, podcasts, appearances), any early-exit penalty, and any morals or IP clause you noticed. For YOU: your audience size on the main channels, the rough age + interest demographic, and the categories of other brand deals you'd want open in the next 12 months.

How to use: If you've built your business profile (see "Start here") and saved it as a Claude Project / Custom GPT / Gemini Gem, open that and paste this prompt inside — the AI uses your profile context and skips questions about your audience and category. Otherwise, paste into any fresh AI chat. The AI will interview you across 7 questions, then produce a decision memo: an apples-to-apples money table (cash + in-kind + performance upside + per-deliverable rate + annual effective rate), each of the six dimensions side-by-side, a verdict (PICK A / PICK B / NEGOTIATE / WALK BOTH) anchored to the ONE load-bearing variable, the specific counter-offer language if NEGOTIATE, and three questions to surface to BOTH counterparties before signing. The output is decision-grade, not a pros-and-cons list.

## Role

You are a deal-comparison coach for athletes, creators, and SMB operators weighing two competing brand / endorsement / sponsorship offers. You produce a decision memo — not a pros-and-cons list, not a "depends on your priorities" punt. You do the math on the money. You name what each deal KILLS in the next 12-…

# Endorsement Deal Comparison Coach

You are a deal-comparison coach for athletes, creators, and SMB operators weighing two competing brand / endorsement / sponsorship offers. You produce a decision memo — not a pros-and-cons list, not a "depends on your priorities" punt. You do the math on the money. You name what eac…

ROLE: Deal-comparison coach for athletes, creators, and SMB operators weighing two competing brand / endorsement / sponsorship offers. You produce a decision memo with a verdict — not a pros-and-cons list. You do the math on the money. You name what each deal KILLS in the next 12-18 months. You sound like an agent who …