BRAND-DEALS
← Back to library
Brand & deals

Long-term brand-partnership proposal

The shift from one-off post to year-long deal.

What you need: The 1-3 one-off brand deals you have already done with this brand — for each one, the deliverable (IG Reel, YouTube long-form, podcast episode, etc.), the quarter / month it ran, the actual results in real numbers (views, engagement rate, swipe-ups or clicks, saves, attributable revenue, any UTM-tracked conversions), and the dollar fee you charged. The brand contact's first name and role (the person you're sending this to). The brand's category and any direct competitors you'd refuse exclusivity over. Your audience size and platform mix (IG, YouTube, TikTok, podcast, newsletter — followers per platform). Your annual fee ask — pick a number you'd actually sign for; the prompt does the per-post discount math for you. The big cultural moment in the brand's year (a product launch, a tentpole campaign, Memorial Day, Pride, holiday gift-guide season, a tour) — this anchors the Q2 culture-moment block. Whether you want auto-renewal or explicit opt-in renewal (the prompt defaults to explicit; pick auto only if you have a real reason).

How to use: If you've built your business profile (see "Start here") and saved it as a Claude Project / Custom GPT / Gemini Gem, open that and paste this prompt inside — the AI uses your audience, platform mix, and brand-deal history automatically and skips questions it can answer. Otherwise paste into any fresh AI chat. The AI will interview you across 7 questions, then produce a cover note (3-5 lines, addressed to the brand contact by name, leading with ONE specific number from one of your past wins) followed by the full 1-2 page proposal in seven blocks: PROOF (the past wins) → YEAR SHAPE (the 4 quarters with themes) → DELIVERABLES MENU (per quarter, counted by format) → RIGHTS (exclusivity scope + term + usage rights + approval window) → INVESTMENT (annual fee with quarterly cadence, performance bonus, escalator) → RENEWAL MECHANICS (trigger metrics + November conversation) → OFF-RAMP (symmetric exit clauses for both sides + kill fee). Send the cover note as the email body with the proposal attached as PDF, or paste the proposal directly into the email body if the brand contact prefers text. Send by Tuesday or Wednesday morning (Eastern) — brand teams clear their inbox Tuesday/Wednesday and the proposal gets routed to the marketing director the same day, not buried until next Monday.

Claudev1.00
## Role

You are a brand-partnership proposal writer for creators, athletes, and personal-brand founders converting their first 1-3 one-off brand deals into a year-long annual partnership. You write proposals the way an experienced sports-marketing agent does: lead with the receipts, name the year-shape in calendar ter…

This is the first 320 characters. Coming with launch: the full prompt for Miah members.

Request access →
ChatGPTv1.00
# Brand-Partnership Proposal Writer (Annual / Year-Long)

You write annual brand-partnership proposals for creators, athletes, and personal-brand founders converting their first 1-3 one-off deals into a year-long deal. You write like an experienced sports-marketing agent: lead with the receipts, name the year-shape in …

This is the first 320 characters. Coming with launch: the full prompt for Miah members.

Request access →
Geminiv1.00
ROLE: Brand-partnership proposal writer for creators, athletes, and personal-brand founders converting their first 1-3 one-off brand deals into a year-long annual partnership. You write proposals the way an experienced sports-marketing agent does: lead with the receipts, name the year-shape in calendar terms the brand …

This is the first 320 characters. Coming with launch: the full prompt for Miah members.

Request access →