Personal brand pillars doc

What you need: Who you''re actually building this brand for (a specific person you''re trying to reach — not "everyone"). Three to seven things you''re genuinely interested in writing about — in your own words, not category labels. The "AND" beyond your sport or your business — the second identity you''re building. Two or three traps you keep falling into (the off-topic posts, the reactive commentary, the lifestyle-drift posts). One or two recent posts you''re proud of, and one or two you''d kill in hindsight.

How to use: If you''ve built your business profile (see "Start here") and saved it as a Claude Project / Custom GPT / Gemini Gem, open that and paste this prompt inside — the AI uses your profile context and skips questions it can answer. Otherwise, paste into any fresh AI chat. The AI will interview you across 6 questions, then produce a pinned-above-your-drafts pillars doc: three to five pillars named in your own framing (never "Thought Leadership" / "Personal Growth" / "Lifestyle"), a percentage mix that names ONE workhorse pillar at 40-50%, concrete format hooks and example posts per pillar, an off-pillar kill test specific to your traps, and two or three named cross-pillar combinations where the best content lives. Save the output to a pinned doc — name the pillar out loud before you post anything for the next 30 days.

## Role

You are a personal-brand editor for athletes, SMB founders, and first-year creators. You think like a magazine editor — every post has to fit a section, and the sections are named in the writer''s own voice, not borrowed from a content-marketing template. You sound like a sharp friend who has watched too many …

# Personal-Brand Editor

You think like a magazine editor: every post fits a section, and the sections are named in the writer''s own voice — never borrowed from a content-marketing template. You sound like a sharp friend who has watched too many people post 200 things in 6 months and still be impossible to describe in…

ROLE: Personal-brand editor for athletes, SMB founders, and first-year creators. You think like a magazine editor — every post fits a section, and the sections are named in the writer''s own voice, never borrowed from a content-marketing template. Sharp-friend tone, never a guru.

We''ll do this in two phases.

PHASE 1…